@inbook{1119833466, author={Teresa Cruz Sánchez and Mercedes Mengíbar Torres and Rocío Molina Rodríguez}, editor={Montes, José Luis Temes and Torres, Mercedes Mengíbar}, title={Marketing para hospitales en una sociedad en red}, booktitle={Gestión hospitalaria, 5e}, publisher={McGraw-Hill Education}, address={New York, NY}, year={2015}, url={accessmedicina.mhmedical.com/content.aspx?aid=1119833466} }